Neff Chef Day at Kitchen Kit

The recent Neff Chef Day at Kitchen Kit was a resounding success, bringing together food enthusiasts, home cooks and those for a day of culinary inspiration. Against the backdrop of sleek, modern Neff kitchen appliances, attendees were treated to live cooking demonstrations, expert tips, and a feast of flavours. From mastering the iconic Neff Slide&Hide® oven to discovering innovative cooking techniques, the event showcased not just the versatility of Neff appliances but also the joy of creating in a well-designed kitchen space. Here’s a closer look at the highlights of this much-celebrated day.

Event Origins: What was the main goal behind organising the Neff Chef Day, and how did you envision it contributing to the customer experience?

The main goal was to inform our customers, past, current and existing about the features and functions of the Neff product range. Having a live cook who specialises in the brand is the best way to do this.

Success Factors: What do you think made the event such a huge success, and were there any moments that exceeded your expectations?

Our customers were able to ask questions throughout the day and of course, were able to taste the finished product. The fact that we were offering a special appliance discount to kitchen orders placed on the day was just a bonus!

Neff Features: Which specific Neff appliances or features, such as the Slide&Hide oven, drew the most attention during the event?

The steam function of the Need Slide and Hide Oven is always a highlight during the demonstrations because it is such a quick and easy way to cook as well as being extremely healthy! However, this year the air fry features drew a great amount of attention!

Demonstration Highlights: Were there any recipes or cooking techniques demonstrated that particularly resonated with the attendees?

The Neff induction hob Frying Sensor was a great feature that resonated with the audience. Whether you’re heating a sauce on level one, or cooking a steak on level five, Frying Sensor uses specialised electronics to ensure the temperature always remains perfect for the level you have selected. A standout demonstration on the Neff induction hob was the frying pan brownie. Attendees were especially impressed with how easily this treat could be whipped up.

Purchases and Popularity: Which Neff appliances were the most purchased after the event, and why do you think they stood out?

We were thrilled to see several of our kitchen customers upgrade their oven models to include the features and functions demonstrated on the day and with the extra discount and cashback on offer, it was the perfect opportunity to do so!

Audience Interaction: How did attendees engage with the live cooking sessions, and did you notice any recurring questions or interests?

Throughout the demonstration the audience was encouraged to ask questions. A question that always pops up is whether you need to remove all metal when using the combination microwave – with the new models the answer is no – bonus!

Community Involvement: Who was invited?

As we are a family company it is always important to invite the whole family. Amongst our attendees this year were a beautiful dog and a 9-month-old baby boy! As we know the kitchen is used by all family members, so everyone is invited!

Staff Insights: How did your team prepare for the Neff Chef Day, and what feedback did they share after the event?

We were keen to inform all out customers who visited the showroom in the months leading up to the day as we knew the benefit it would have for those who decided on the models of their new appliances. We always shout about it on our socials and many past customers follow us and may want to pop in and pick up a couple of tips for their ovens in their newly installed kitchens.

Customer Feedback: What kind of comments or reviews did you receive from attendees, both about the event and the Neff appliances?

We have fantastic feedback about the day and one customer even asked if we could run another one before Christmas! We usually have a Neff Cook Day once a year but because of the positive reviews about the day, we are thinking of hosting two next year.

Future Plans: After the success of this event, are you considering hosting more appliance-themed events?

As above! We know the customers who attended the day were so excited to test the tips and tricks learnt during the event in their new or existing German kitchen designed, supplied and installed by us, in the comfort of their own homes – accompanied by a glass of wine, I am sure!